Platform capitalisms and platform cultures

This article argues for a pluralization of the “platform capitalism” framework, suggesting we should think instead in terms of “platform capitalisms.” This pluralization opens the way to a better account of how platforms work in different geocultural contexts, with our focus being on China, India and Japan. The article first outlines several roles the state has taken on in mediating platform capitalisms. We then signal three main axes around which to consider the implications of platform capitalisms for cultural production: state–platform symbiosis; platform precarity; and the informal–formal relation in cultural production. This short provocation, we hope, will help foreground the crucial role of the state in platform capitalisms, such that the state–culture–capitalism nexus might be better acknowledged in research on platforms and cultural production now and into the future. This is particularly important as states themselves increasingly become platform operators.