感知到的拥挤如何改变感知价值、游客满意度和目的地忠诚度之间的相互关系:会安的实证研究

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2024-01-16 DOI:10.1108/ijtc-08-2023-0155
Long Nguyen Phi, Dung Hoang Phuong, Thong Vu Huy
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引用次数: 0

摘要

本文旨在重新审视会安遗产旅游地游客对目的地的感知价值、游客满意度和目的地忠诚度之间的相互关系。此外,本研究还将探讨游客感知到的拥挤程度在这一三角关系中的调节作用。换句话说,本研究旨在验证感知价值-游客满意度-目的地忠诚度-感知拥挤度的扩展模型。研究结果验证了感知价值、顾客满意度和目的地忠诚度之间存在显著的正相关关系。同时,感知到的拥挤程度也被证实会对这三个变量之间的关系产生负面影响。在学术贡献方面,本文通过实证研究证明,在高度重视世界遗产地(WHS)游览体验的游客中,游客满意度和目的地忠诚度较低的原因可能是感知到的拥挤。原创性/价值迄今为止,已有文献研究了感知到的拥挤与游客游览后行为之间的直接(正面或负面)关系(Nie 等人,2022;Papadopoulou, Ribeiro, & Prayag, 2023;Stemmer, Gjerald, & Øgaard, 2022)。本文作者拓宽了这一研究领域,使用社会干扰理论和刺激超载理论来解释高度重视世界遗产中心游览体验的游客满意度和目的地忠诚度较低的原因。
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How perceived crowding changes the interrelationships between perceived value, tourist satisfaction and destination loyalty: the empirical study at Hoi An

Purpose

This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of Hoi An. In addition, the moderating role of tourists’ perceived crowding, which has become remarkably common at the site, in such a triangle relationship will also be explored. In other words, this study aims to validate an extended model of perceived value – tourist satisfaction – destination loyalty – perceived crowding.

Design/methodology/approach

The study collects data from 403 tourists who visited Hoi An during peak season through an online questionnaire. The data were later analysed using AMOS and Warp partial least squares.

Findings

The results validate the significant and positive correlation among perceived value, customer satisfaction and destination loyalty. Also, perceived crowding was confirmed to affect the relationship among these three variables negatively. In terms of academic contributions, this paper empirically proved that low levels of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at World Heritage Sites (WHS) can be caused by perceived crowding.

Originality/value

So far, current literature has investigated the direct (either positive or negative) relationship between perceived crowding and post-visit behaviours of tourists (Nie et al., 2022; Papadopoulou, Ribeiro, & Prayag, 2023; Stemmer, Gjerald, & Øgaard, 2022). Broadening this area of research, the authors of this paper used the social interference theory and the stimulus-overload theory to explain the low level of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at WHS.

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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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