情绪在食品消费选择中的作用:系统回顾与未来研究方向

IF 8.6 2区 管理学 Q1 BUSINESS International Journal of Consumer Studies Pub Date : 2024-01-17 DOI:10.1111/ijcs.13006
Leila Khoshghadam, Reza Rajabi
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引用次数: 0

摘要

市场营销研究人员广泛研究了情绪状态对食品消费的因果影响。本研究全面系统地综述了从 1993 年到 2023 年这三十年间与情绪对不健康消费的影响相关的 111 篇文章。应用文献计量学耦合方法确定了营销学科的四大研究主题:情绪化饮食:食物作为一种应对机制、情绪化饮食:食物作为一种奖励、情绪化饮食:情绪作为一种多维结构以及情绪化饮食:食物感官线索的调节作用。每个组群的理论内涵都很丰富。此外,研究结果表明,营销学科主要依靠近因推理方法--解释消费者行为的因果关系和发展--来描述情绪状态与食物消费选择之间的关联。为了扩大每个研究主题的范围,我们采用了终极方法--解释行为存在的原因--重点研究不健康食品消费成为一种行为模式的原因。本研究最后讨论了研究结果,并为今后的研究提供了几条途径。
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The role of emotions in food consumption choice: Systematic review and directions for future studies

Marketing researchers have extensively studied the causal influence of emotional state on food consumption. The present study offers a comprehensive systematic review of 111 articles related to the effect of emotions on unhealthy consumption over the past three decades—from 1993 to 2023. Applying the bibliometric coupling method identifies four main research themes in the marketing discipline: emotional eating: food as a coping mechanism, emotional eating: food as a reward, emotional eating: emotion as a multidimensional structure, and emotional eating: moderating effects of food sensory cues. Theoretical richness within each cluster is presented. In addition, the findings indicate that the marketing discipline has mainly relied on the proximate reasoning approach—explaining the causation and development of consumers' behavior—to describe the association between emotional state and food consumption choices. To broaden the scope of each research theme, we adopt the ultimate approach—explaining why a behavior exists—and focus on why unhealthy food consumption becomes a pattern of behavior. This study concludes by discussing the findings and offering several avenues for future research.

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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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