Struggling at School: Are Exposure to Television's Eurocentric Appearance Norms and Objectified Body Consciousness Associated Factors?

Theoretical work on objectified body consciousness, comprised of body surveillance and body shame, proposes several negative sequelae of holding an objectified view of the self (i.e., valuing the body primarily for its attractiveness to others). Few studies have examined associations between objectified body consciousness and academic beliefs and strategies among adolescent girls, especially girls of color. In the present study, we investigated a conceptual model whereby exposure to Eurocentric appearance norms through TV consumption is related to body surveillance and body shame which, in turn, are related to academic beliefs and strategies among a racially diverse sample of United States girls. Participants were 650 self-identified Asian American/Pacific Islander, Black, and White adolescent girls ( Mage = 15.45, SDage = 1.50). Higher Eurocentric appearance norms exposure was associated with higher body shame which, in turn, was associated with maladaptive academic beliefs and strategies for all three groups of girls. In contrast, higher Eurocentric appearance norms exposure was associated with higher body surveillance and just one academic belief, and in White girls only. Future work should continue to examine these associations among adolescent girls of color. In addition, we encourage educators to include body image content in media literacy curricula as a means of disrupting associations between Eurocentric appearance norms, body shame, and academic functioning.