社交媒体与政治传播:债务问题作为 2024 年大选期间的政治传播

Eko Hari Saksono, Algooth Putranto
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摘要

本研究采用定性数据分析来获取数据。这样做的目的是为了更全面地了解数据收集过程中遇到的问题,这些问题直接或间接地与研究、研究环境、研究对象或其他人相关。迈尔斯和休伯曼认为,数据分析包括同时进行的三项活动。在研究的基础上,我们发现使用社交媒体(仅以推特为重点)所产生的交流行为是多种多样的。换句话说,Twitter 可以帮助提供与研究对象的社交互动、视角以及对某些社会问题和状况的看法有关的信息,因为他们会在 Twitter 频道上发表自己的观点和想法,与其他被认定为其在线好友或追随者的用户进行互动。互联网的发展和瞬息万变的文化使社交媒体成为当前社会沟通的主要方式,尤其是在当今的现代社会。本研究发现,政府公共关系部门未能利用国家债务问题应对社交媒体的传播速度。
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Media Sosial dan Komunikasi Politik: Isu Utang sebagai Komunikasi Politik di Masa Pemilihan Umum 2024
The research utilized qualitative data analysis for its data. This is intended to provide a more comprehensive understanding of problems encountered during data collection that directly or indirectly correlates to the research, its environment, subjects, or others. According to Miles and Huberman, data analysis consists of three activities that occur simultaneously. Based on the research, we discovered that communication behavior coming from the use of social media, with a focus only on Twitter, is diverse. In other words, Twitter can help provide information related to the subjects’ social interaction, perspective, and views of on certain social issues and conditions as they post their opinions and thoughts onto the Twitter channels to interact with other users who identify as their online friends or followers. The growth of the internet and the fast-changing culture make social media a staple of the current community to communicate, especially in today’s modern society. In this research, it was found that Government Public Relations failed to respond to the speed of communication on social media using the issue of state debt
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