美国、韩国和日本 Z 世代消费者对智能便利店的期望

IF 3.5 Q2 BUSINESS Young Consumers Pub Date : 2024-01-30 DOI:10.1108/yc-10-2022-1623
Summer Dahyang Jung, Sahej Claire, Sohyeong Kim
{"title":"美国、韩国和日本 Z 世代消费者对智能便利店的期望","authors":"Summer Dahyang Jung, Sahej Claire, Sohyeong Kim","doi":"10.1108/yc-10-2022-1623","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Generation Z will be the leading consumer group in the future. Using convenience stores, the study provides an in-depth analysis on Gen Z’s current experience and future expectations from retail stores. The study further highlights the differences between Gen Z’s perception of convenience stores across three different regions – the USA, South Korea and Japan.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>This study conducted a series of in-depth, semi-structured interviews with 36 Gen Z participants from the USA (12), South Korea (11) and Japan (13). All interviews were first coded based on a preselected list of themes and were further coded with new themes that emerged from exploratory coding.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>Each regional cohort varied in terms of how they experienced and what they expected from convenience stores. US participants showed negative or utilitarian attitudes toward convenience stores, whereas South Korean participants had a positive, personal attachment to them. In comparison, Japanese participants had a relatively neutral attitude. However, all three groups showed a common preference for smart technology and health concerns surrounding convenience store foods.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>Convenience store chains should consider the cultural nuances when designing future services. The chains should further strive to remove the health concerns about the foods provided at the stores and design smart technologies that enhance user experience.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>The present study broadens the knowledge in this budding consumer segment where current research is limited. It further sheds light on the variance among Gen Zers across different cultural contexts.</p><!--/ Abstract__block -->","PeriodicalId":46660,"journal":{"name":"Young Consumers","volume":"166 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Gen Z consumers’ expectations for smart convenience stores in the USA, South Korea, and Japan\",\"authors\":\"Summer Dahyang Jung, Sahej Claire, Sohyeong Kim\",\"doi\":\"10.1108/yc-10-2022-1623\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>Generation Z will be the leading consumer group in the future. Using convenience stores, the study provides an in-depth analysis on Gen Z’s current experience and future expectations from retail stores. The study further highlights the differences between Gen Z’s perception of convenience stores across three different regions – the USA, South Korea and Japan.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>This study conducted a series of in-depth, semi-structured interviews with 36 Gen Z participants from the USA (12), South Korea (11) and Japan (13). All interviews were first coded based on a preselected list of themes and were further coded with new themes that emerged from exploratory coding.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>Each regional cohort varied in terms of how they experienced and what they expected from convenience stores. US participants showed negative or utilitarian attitudes toward convenience stores, whereas South Korean participants had a positive, personal attachment to them. In comparison, Japanese participants had a relatively neutral attitude. However, all three groups showed a common preference for smart technology and health concerns surrounding convenience store foods.</p><!--/ Abstract__block -->\\n<h3>Practical implications</h3>\\n<p>Convenience store chains should consider the cultural nuances when designing future services. The chains should further strive to remove the health concerns about the foods provided at the stores and design smart technologies that enhance user experience.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>The present study broadens the knowledge in this budding consumer segment where current research is limited. It further sheds light on the variance among Gen Zers across different cultural contexts.</p><!--/ Abstract__block -->\",\"PeriodicalId\":46660,\"journal\":{\"name\":\"Young Consumers\",\"volume\":\"166 1\",\"pages\":\"\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-01-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Young Consumers\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/yc-10-2022-1623\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Young Consumers","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/yc-10-2022-1623","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

目的 Z 世代将成为未来的主要消费群体。本研究以便利店为切入点,深入分析了 Z 世代对零售店的现有体验和未来期望。本研究进一步强调了美国、韩国和日本三个不同地区的 Z 世代对便利店认知的差异。本研究对来自美国(12 人)、韩国(11 人)和日本(13 人)的 36 名 Z 世代参与者进行了一系列深入的半结构化访谈。所有访谈首先根据预选的主题清单进行编码,然后根据探索性编码中出现的新主题进行进一步编码。美国受试者对便利店持消极或功利态度,而韩国受试者对便利店持积极的个人态度。相比之下,日本人的态度相对中立。然而,所有三个群体都对智能技术表现出共同的偏好,并对便利店食品的健康问题表示担忧。本研究拓宽了这一新兴消费群体的知识面,而目前对这一群体的研究还很有限。它进一步揭示了不同文化背景下 Z 世代之间的差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Gen Z consumers’ expectations for smart convenience stores in the USA, South Korea, and Japan

Purpose

Generation Z will be the leading consumer group in the future. Using convenience stores, the study provides an in-depth analysis on Gen Z’s current experience and future expectations from retail stores. The study further highlights the differences between Gen Z’s perception of convenience stores across three different regions – the USA, South Korea and Japan.

Design/methodology/approach

This study conducted a series of in-depth, semi-structured interviews with 36 Gen Z participants from the USA (12), South Korea (11) and Japan (13). All interviews were first coded based on a preselected list of themes and were further coded with new themes that emerged from exploratory coding.

Findings

Each regional cohort varied in terms of how they experienced and what they expected from convenience stores. US participants showed negative or utilitarian attitudes toward convenience stores, whereas South Korean participants had a positive, personal attachment to them. In comparison, Japanese participants had a relatively neutral attitude. However, all three groups showed a common preference for smart technology and health concerns surrounding convenience store foods.

Practical implications

Convenience store chains should consider the cultural nuances when designing future services. The chains should further strive to remove the health concerns about the foods provided at the stores and design smart technologies that enhance user experience.

Originality/value

The present study broadens the knowledge in this budding consumer segment where current research is limited. It further sheds light on the variance among Gen Zers across different cultural contexts.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
期刊最新文献
“Do you practice what you preach?” The effects of celebrities’ pro-environmental messages on social media on young adults’ pro-environmental behavior Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention Drivers of consumer trust in mHealth apps among young consumers: a socio-technical approach Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1