{"title":"谁会从健身中心流失？行为和态度细分的证据","authors":"Carleigh Yeomans, Adam Karg, Jeremy Nguyen","doi":"10.1080/23750472.2024.2305896","DOIUrl":null,"url":null,"abstract":"One major challenge fitness centres face is high non-renewal rates from members. This study examines which members in a fitness centre are most likely to churn, contributing a novel process of segm...","PeriodicalId":45947,"journal":{"name":"Managing Sport and Leisure","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation\",\"authors\":\"Carleigh Yeomans, Adam Karg, Jeremy Nguyen\",\"doi\":\"10.1080/23750472.2024.2305896\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"One major challenge fitness centres face is high non-renewal rates from members. This study examines which members in a fitness centre are most likely to churn, contributing a novel process of segm...\",\"PeriodicalId\":45947,\"journal\":{\"name\":\"Managing Sport and Leisure\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-01-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Managing Sport and Leisure\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/23750472.2024.2305896\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing Sport and Leisure","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/23750472.2024.2305896","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation
One major challenge fitness centres face is high non-renewal rates from members. This study examines which members in a fitness centre are most likely to churn, contributing a novel process of segm...
期刊介绍：
Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.
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