Conceptual Framework – Sustainability Actions, Global Crises and Justice in the Future of Tourism and Hospitality

The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis. Tourism and hospitality have been major source of revenue, and nations depend on them to augment their budgetary issues and support the provision of basic public services. Ethical tourism, responsible tourism, social justice, and sustainable tourism promise to be effective tools to execute this reputation agenda, which scholars have ignored. This paper proposes a conceptual framework that shows the effect of sustainability actions and justice on stakeholders in the tourism and hospitality industries, presently and for future generations. An in-depth literature review was employed using papers on sustainability actions. Using Scopus-indexed journals, 88 articles from several databases were sourced using key words. The conceptual framework provides insights into how global crises such as coronavirus disease in 2019 can be used as a gate to launch social justice in the tourism and hospitality space for employees, local tourism communities, tourists, and stakeholders globally. It provides academics and practitioners in the tourism and hospitality sectors with a fairer perspective on the development of strategies to attract tourists and better investment initiatives.