加强酒店业的维护工作以提高客人满意度

Cheong Peng Au-Yong, Pui Kei Hoh, D. Amos
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引用次数: 0

摘要

缺乏维护可能会导致客人投诉,从而影响酒店的整体满意度和声誉。遗憾的是,这个问题依然存在,大多数投诉都来自有形因素,即客人对酒店设施的投诉。因此,本文旨在为酒店提出有效的维护措施,以提高客人的满意度。通过广泛的文献综述,确定了八(8)个影响维护实践的因素。本研究通过向巴生谷和怡保的三(3)至五(5)星级酒店发放三十三(33)份调查问卷收集调查数据,并进行了三(3)次面对面访谈。为评估维护因素与客人满意度之间的关系,进行了相关分析。结果显示,有三(3)个因素与客人的总体满意度有明显的相关性。受访者对影响维护工作因素的看法进一步验证了调查结果。本文暗示了维护操作对提高宾客满意度的重要性,同时也指出了导致有效酒店维护管理积极偏向的因素。
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Enhancing the Maintenance Practice to Improve Guests’ Satisfaction in the Hotels Industry
Lack of maintenance could result in complaints from guests which could affect overall satisfaction and reputation of the hotel. Unfortunately, this issue remains where the majority of the complaints are from the tangible factor with guests complaining about hotel amenities. Therefore, this paper aims to propose effective maintenance practices for hotels to improve the satisfaction level of guests. Eight (8) factors that affect maintenance practice were identified through an extensive literature review. The study gathered survey data via thirty-three(33)questionnaires that were distributed to hotels ranging from three (3) to five(5) star hotels in Klang Valley and Ipoh and involved three (3) face-to-face interviews. Correlation analysis was performed to assess the relationship between maintenance factors and the satisfaction level of guests. The results revealed that three(3)factors were significantly correlated with the overall guests’ satisfaction. The perception of interviewees regarding the factors affecting maintenance practice further validates the survey findings. This paper implies the importance of maintenance operations to improve guests’ satisfaction as well as identifying factors that lead to positive bias toward effective hotel maintenance management.
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