The Age of the Expert—COVID-19, Expertise, and Conflicts of Interest in Austrian Media Reporting

Background: Experts are a favorite source of information in the news media as they have the ability to provide balanced and authoritative comments on important issues. However, two factors cast doubt on the extent to which such experts can actually provide balanced information: conflicts of interest and areas of expertise. In this paper, we analyze the use of expert voices during the COVID pandemic in two Austrian broadsheet papers. Methods: We examine the use of reporting verbs employed to indicate the journalists’ stance towards the expert comments as well as the relationship of those comments to the experts’ fields of expertise and to any potential conflicts of interest. Results: Our analysis shows that the media uncritically reported experts that had considerable conflicts of interest, while others were permitted to comment on topics far outside their particular fields. Conclusions: In the absence of journalistic scrutiny, distance, and context, both of these practices are likely to have led audiences to take the experts’ comments at face value and therefore to have embraced unbalanced information that amplified official narratives, to the exclusion of alternative voices.