{"title":"探索残奥运动员在营销传播中的主观社会融入","authors":"Simon Beermann, Kirstin Hallmann","doi":"10.1080/16184742.2024.2301950","DOIUrl":null,"url":null,"abstract":"This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...","PeriodicalId":47777,"journal":{"name":"European Sport Management Quarterly","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploring subjective social inclusion of paralympic athletes in marketing communication\",\"authors\":\"Simon Beermann, Kirstin Hallmann\",\"doi\":\"10.1080/16184742.2024.2301950\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...\",\"PeriodicalId\":47777,\"journal\":{\"name\":\"European Sport Management Quarterly\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2024-02-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Sport Management Quarterly\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1080/16184742.2024.2301950\",\"RegionNum\":2,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Sport Management Quarterly","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/16184742.2024.2301950","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Exploring subjective social inclusion of paralympic athletes in marketing communication
This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...
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