马来西亚的伊斯兰时尚:Instagram 上宗教价值观的商品化

IF 1.5 2区 文学 Q2 COMMUNICATION Asian Journal of Communication Pub Date : 2024-02-08 DOI:10.1080/01292986.2024.2314775
Che Nooryohana Zulkifli, Kumaran Rajandran
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引用次数: 0

摘要

在过去的五年里,伊斯兰时尚得到了长足的发展,并通过不同的品牌传播策略赢得了人们的青睐。其中一个主要策略就是将伊斯兰时装商品化。
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Islamic fashion in Malaysia: the commodification of religious values on Instagram
Islamic fashion has expanded considerably in the last five years and it has gained favour from people due to different branding communication strategies. One of the major strategies is commodifying...
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来源期刊
CiteScore
3.70
自引率
0.00%
发文量
38
期刊介绍: Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).
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