Are food manufacturers reducing sugar content? Evidence from scanner data

Reductions in sugar intake are at the center of policy discussions to improve health. In this article, we use barcode-level nutrition and sales data on the near-universe of all packaged food products in the United States over 2007–2015 to investigate whether food manufacturers have reduced added sugar in their product offerings and whether these reformulations have played a role on consumers' sugar intake. We find that reformulation efforts would have reduced sugar intake by 52.8% between 2007 and 2015 had households' shopping baskets in 2015 remained the same as in 2007. However, consumers' purchases have gravitated toward more sugary products over time, thereby negating more than twothirds of the reduction in sugar intake that reformulation could have brought about. As a result, sugar intake has only decreased by 15.6%. Evidence shows that the largest reformulation effects come from product groups that have received the greatest scrutiny. Sweetened beverages, desserts, and sweets together represent 89% of pure reformulation, where sweetened beverages alone represent 43%. We also analyze the change in added sugar intake across income and find larger reductions in higher-income households; this finding suggests that existing disparities in diet quality have become more pronounced over time [EconLit Citations: D22, I12, I18, L66].