Basak Denizci Guillet, Anna Mattila, Zixi Peng, Lisa Gao
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Face Consciousness and Moral Ambiguity: Consumers’ Willingness to Patronize Hospitality Knockoff Brands
The purpose of this study is to examine consumers’ willingness to patronize retail knockoffs, taking Starbucks as an example. We make a connection between consumers’ willingness to patronize retail...
期刊介绍：
Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.
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