{"title":"最佳信息获取和共享决策","authors":"Jizi Li, Xiaodie Wang, J. Zhang, Longyu Li","doi":"10.4018/jdm.337971","DOIUrl":null,"url":null,"abstract":"The acquisition and sharing of reviews have significant ramifications for the selection of crowdsourcing designs before mass production. This article studies the optimal decision of a brand enterprise regarding the acquisition/sharing of crowdsourcing design reviews in a supply chain. The authors consider an analytical model where the brand enterprise can privately acquire the manufacturer's review (MR) of crowdsourcing product designs and choose one of two information-sharing schemes—optional or mandatory sharing—to disclose MR to the key opinion leaders (KOLs), which help them to produce fans' reviews (FR). MR and FR integrate into the joint reviews (JR) that impact prospective consumers' purchase intention. The authors find that mandatory sharing significantly harms the brand enterprise's motivation to obtain MR, yet optional sharing is conducive to boosting JR on crowdsourcing designs. In addition, JR has a ceiling value, implying that excessively high FR and MR could not always enhance the effect of JR on crowdsourcing designs.","PeriodicalId":51086,"journal":{"name":"Journal of Database Management","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Optimal Information Acquisition and Sharing Decisions\",\"authors\":\"Jizi Li, Xiaodie Wang, J. Zhang, Longyu Li\",\"doi\":\"10.4018/jdm.337971\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The acquisition and sharing of reviews have significant ramifications for the selection of crowdsourcing designs before mass production. This article studies the optimal decision of a brand enterprise regarding the acquisition/sharing of crowdsourcing design reviews in a supply chain. The authors consider an analytical model where the brand enterprise can privately acquire the manufacturer's review (MR) of crowdsourcing product designs and choose one of two information-sharing schemes—optional or mandatory sharing—to disclose MR to the key opinion leaders (KOLs), which help them to produce fans' reviews (FR). MR and FR integrate into the joint reviews (JR) that impact prospective consumers' purchase intention. The authors find that mandatory sharing significantly harms the brand enterprise's motivation to obtain MR, yet optional sharing is conducive to boosting JR on crowdsourcing designs. In addition, JR has a ceiling value, implying that excessively high FR and MR could not always enhance the effect of JR on crowdsourcing designs.\",\"PeriodicalId\":51086,\"journal\":{\"name\":\"Journal of Database Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2024-02-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Database Management\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://doi.org/10.4018/jdm.337971\",\"RegionNum\":4,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Database Management","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.4018/jdm.337971","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
Optimal Information Acquisition and Sharing Decisions
The acquisition and sharing of reviews have significant ramifications for the selection of crowdsourcing designs before mass production. This article studies the optimal decision of a brand enterprise regarding the acquisition/sharing of crowdsourcing design reviews in a supply chain. The authors consider an analytical model where the brand enterprise can privately acquire the manufacturer's review (MR) of crowdsourcing product designs and choose one of two information-sharing schemes—optional or mandatory sharing—to disclose MR to the key opinion leaders (KOLs), which help them to produce fans' reviews (FR). MR and FR integrate into the joint reviews (JR) that impact prospective consumers' purchase intention. The authors find that mandatory sharing significantly harms the brand enterprise's motivation to obtain MR, yet optional sharing is conducive to boosting JR on crowdsourcing designs. In addition, JR has a ceiling value, implying that excessively high FR and MR could not always enhance the effect of JR on crowdsourcing designs.
期刊介绍:
The Journal of Database Management (JDM) publishes original research on all aspects of database management, design science, systems analysis and design, and software engineering. The primary mission of JDM is to be instrumental in the improvement and development of theory and practice related to information technology, information systems, and management of knowledge resources. The journal is targeted at both academic researchers and practicing IT professionals.