Teresa Lynch, Jessica E. Tompkins, Michael Gilbert, Sage Burridge
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Evidence of Ambivalent Sexism in Female Video Game Character Designs
This report shares the results of a systematic, quantitative analysis of themes resonant with ambivalent sexism in playable female video game characters. Applying principles of ambivalent sexism’s ...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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