Yixing Yang, Jianxiong Huang, Gang Wu, Yanan Ma, Qian Guo
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Applying kansei engineering and text mining to design fresh food logistics services
The study focuses on identifying the key drivers that can meet consumers’ perceptual demands for fresh food logistics services and how e-retailers balance changing demands. In this light, a service...
期刊介绍：
International Journal of Logistics: Research & Applications publishes original and challenging work that has a clear applicability to the business world. As a result the journal concentrates on papers of an academic journal standard but aimed at the practitioner as much as the academic. High quality contributions are therefore welcomed from both academics and professionals working in the field of logistics and supply chain management. Papers should further our understanding of logistics and supply chain management and make a significant original contribution to knowledge. In this context the term "logistics" is taken in its broadest context as "the management of processes, flow of materials and associated information along the entire supply chain.
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