Hanna Andersson, Mattias Holmgren, Patrik Sörqvist, Emma Threadgold, C. Philip Beaman, Linden J. Ball, John E. Marsh
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The negative footprint illusion is exacerbated by the numerosity of environment-friendly additions: unveiling the underpinning mechanisms
The addition of environmentally friendly items to conventional items sometimes leads people to believe that the carbon footprint of the entire set decreases rather than increases. This negative foo...