The Development Strategy of Dual-Channel Supply Chain of Smart Elderly Care Service from the Perspective of Time Perception

The development of smart elderly industry is an inevitable way to cope with the aging of the population. This research takes the smart elderly care service supply chain as the object, combines the social emotional choice theory for the first time, and uses the time perception to refine the elderly care demand into future-orientation demand and present-orientation demand. This paper analyzes the coordination effect of suppliers’ efforts to meet the needs of the elderly under the two conditions of no contract and benefit-sharing contract on the dual-channel supply chain of smart elderly care services. The results show that the benefit-sharing contract is more conducive to maximizing the profit of the supply chain, and the segmentation of elderly demand is conducive to giving full play to the advantages of dual-channel differentiated services, which is conducive to forming a win-win situation of improving the service efficiency of the smart elderly service supply chain and increasing the happiness index of elderly users. The main contributions of this paper are: Using geriatric behavioral psychology to analyze the motivation of the elderly and designing the service effort level index considering the needs of the elderly. Match online and offline channels with personalized services to give full play to the “smart” effect. Based on the game method of Hotelling and Stackelberg, the coordination and optimization of the smart elderly care services dual-channel supply chain, considering the needs of the elderly are realized. This is of great research significance for maximizing the benefits of the smart elderly service supply chain and promoting the development of the smart elderly industry.