设计和发展企业对企业平台的策略：对德国各行业六个案例的研究》这本研究报告提供了一个可操作的管理框架--专业化重于通用化、适应性重于破坏性、质量重于数量--从业者可将其用于构建企业对企业平台。

IF 1.7 4区管理学 Q3 BUSINESS Research-Technology Management Pub Date : 2024-02-28 DOI:10.1080/08956308.2023.2299633

Philip Meier, Nicolas Friederici, Tina Krell-Sun, Daniel Trabucchi

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引用次数: 0

摘要

概述：企业对企业（B2B）平台能否照搬消费领域成熟的战略玩法？可以，也不可以。在 B2B 领域，平台采用特定的战略来克服限制增长的因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Strategies for Designing and Growing Business-to-Business Platforms A Study of Six Cases Across Industrial Sectors in GermanyThis study offers an actionable management framework—specialization over generalization, adaptation over disruption, and quality over quantity—that practitioners can apply to build B2B platforms.

Overview: Can business-to-business (B2B) platforms copy the proven strategy playbooks from the consumer sector? Yes and no. In B2B, platforms apply specific strategies to overcome growth-limiting c...

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来源期刊

Research-Technology Management 管理科学-工程：工业

CiteScore

3.90

自引率

13.60%

发文量

审稿时长

>12 weeks

期刊介绍： RTM is the leading peer-reviewed journal focused on the practice of innovation. We publish articles that map the cutting edge in R&D management, illustrate how management theory can be applied to real-world challenges, and give R&D managers the tools to promote innovation throughout their organizations. RTM publishes both quantitative and rigorous qualitative work, including case studies, descriptions of new practical models, and paradigms for understanding and fostering innovation. We are interested in a wide range of topics in innovation and technology management, including: • Product development processes and strategy • R&D portfolio management • R&D performance metrics • Management of technical and creative people • Strategy and innovation • Global innovation • Innovation and design, including design thinking • Innovation and organizational culture • Innovation and sustainability across the triple bottom line • New modes of innovation, including business model innovation, corporate entrepreneuring/intrapreneuring, and various forms of open innovation • Intellectual asset management • Innovations of manufacturing, including Industry 4.0 • Security, ethical, and legal challenges associated with emerging technologies and innovation nodes • Emerging trends reshaping R&D and innovation into the future

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