面向可持续未来的电子商务:整合信任、绿色供应链管理和在线购物满意度

IF 3.9 4区 管理学 Q2 BUSINESS Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-03-12 DOI:10.1108/apjml-12-2023-1188
Fazila Jalil, Jianhua Yang, Manaf Al-Okaily, Shafique Ur Rehman
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引用次数: 0

摘要

目的 本研究对消费者对电子商务平台的信任与采用绿色供应链管理(GSCM)之间错综复杂的关系进行了全面调查。本研究通过 SPSS 和 SmartPLS 软件,采用复杂的结构方程建模(SEM)技术,对收集的数据进行细致分析,并对提出的假设进行严格检验。本研究的实证基础来自随机抽取的 377 名网上购物者样本,为其见解提供了坚实的基础。研究结果本研究的核心是揭示电子商务平台中消费者信任的动态变化,并强调《商品和服务质量管理》在使网上购物更具生态责任感和可持续性方面所发挥的关键作用。最重要的是,本研究引入了一个新的维度,即在一个统一的概念框架内整合电子商务平台信任、GSCM 实践和网上购物的多个维度。对电子商务平台的信任会导致全球供应链管理。GSCM 决定了网上购物的满意度,即效率、满足感、便利性和隐私性。最后,GSCM 在电子商务平台信任和网上购物满意度之间起到了中介作用。原创性/价值这项初步研究通过UTAUT2 将对电子商务平台的信任、GSCM 和在线购物整合到一个框架中。
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E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction

Purpose

This study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted analysis of how these dynamics influence the landscape of online shopping, with a specific focus on four critical dimensions: the efficiency of online purchasing processes, the fulfillment of product delivery commitments, the convenience associated with e-platform utilization, and the safeguarding of consumers' personal information.

Design/methodology/approach

This research employs sophisticated Structural Equation Modeling (SEM) techniques, facilitated by SPSS and SmartPLS software, to meticulously analyze the amassed data and subject the formulated hypotheses to rigorous testing. The empirical foundation of this study draws from a sample of 377 randomly selected online shoppers, providing a robust basis for its insights.

Findings

At its core, this research is squarely focused on unraveling the dynamics of consumer trust within e-commerce platforms and highlighting the pivotal role played by GSCM in making online shopping more ecologically responsible and sustainable. Of paramount importance is the novel dimension introduced by this study the integration of trust in e-commerce platforms, GSCM practices, and the multifarious dimensions of online shopping all within a unified conceptual framework. Trust on e-commerce platforms leads to GSCM. GSCM determines online shopping satisfaction, i.e. efficiency, fulfillment, convenience, and privacy. Finally, GSCM mediates between trust on e-commerce platforms and online shopping satisfaction.

Practical implications

This holistic approach represents a ground-breaking contribution to the existing body of literature. It presents a fresh perspective on the intricate interactions that define the contemporary e-commerce landscape.

Originality/value

This initial research integrates trust in e-commerce platforms, GSCM, and online shopping in a single framework through UTAUT2.

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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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