I. P. I. Pramana Putra, Made Surya Pramana, Anak Agung Istri Krisna Gangga Dewi
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引用次数: 0
摘要
本研究旨在讨论产品质量和价格对 Shopee 网上购物决策的影响。本研究旨在确定产品质量和价格对 Shopee 网上购物决策的影响（时尚产品案例研究）。数据是通过谷歌表格发放问卷收集的，共有 108 个受访者。使用的分析方法包括经典假设、多元线性回归分析、F 检验和 t 检验。计算使用的是 IBM SPSS 26 版程序。结果显示，产品质量对购买决策有显著的正向影响，产品质量对价格有显著的正向影响，价格对购买决策有显著的正向影响，产品质量和价格同时对购买决策有显著影响。
The Influence of Product Quality and Price on Online Purchase Decisions on the Shopee Marketplace
This research was conducted to discuss the influence of product quality and price on online purchasing decisions on the Shopee marketplace. The aim of this research is to determine the influence of product quality and price on online purchasing decisions on the Shopee marketplace (case study on fashion products). Data was collected through distributing questionnaires via Google Form with a sample of 108 respondents. The analysis used is classical assumptions, multiple linear regression analysis, F-test and t-test. Calculations were carried out using the IBM SPSS version 26 program. The results showed that product quality had a significant positive effect on purchasing decisions, product quality had a positive and significant effect on price, price had a significant positive effect on purchasing decisions, product quality and price had a significant effect on purchasing decisions overall simultaneous.
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