消费者的尴尬:系统文献综述和研究议程

IF 8.6 2区 管理学 Q1 BUSINESS International Journal of Consumer Studies Pub Date : 2024-03-16 DOI:10.1111/ijcs.13035
Vaishali Sangwan, Moutusy Maity
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引用次数: 0

摘要

尴尬影响着人们的看法、选择和体验,在塑造消费者形象方面起着至关重要的作用。在市场上,消费者会因为自己的过失而感到尴尬,也会因为看到他人的困境而感到尴尬。虽然代入式尴尬无处不在,而且对企业有害无益,但在营销学术界受到的关注却很有限。本文结合内容和文献计量分析方法,对消费者的个人尴尬和替代尴尬进行了全面评述。文献计量学研究包括对 1900 年至 2022 年间发表的 203 篇文章的综述。引用分析和共引分析技术揭示了著名的作者、期刊和文章,并追溯了该领域的思想结构。此外,社会网络分析还勾勒出了消费者尴尬领域主要研究的中心性特征。此外,文章还对 109 项与购买和消费相关的研究进行了全面的内容分析。文章回顾了关于个人和替代性尴尬的主要理论视角、诱因、应对策略、调节因素以及理想和不利结果的现有研究成果。文章为消费者尴尬现象的理论研究提供了可操作的未来研究方向。这项研究将有助于企业和营销人员理解和减轻尴尬带来的厌恶结果。
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Consumer embarrassment: A systematic literature review and research agenda

Embarrassment plays a crucial role in shaping the consumer landscape by influencing perceptions, choices, and experiences. In a marketplace, customers get embarrassed when personally implicated in transgressions, and also vicariously, while observing the predicament of others. Vicarious embarrassment, though ubiquitous and detrimental for firms, has received limited attention in marketing scholarship. This article offers a comprehensive review of consumers' personal and vicarious embarrassment by incorporating content and bibliometric analysis methodologies. The bibliometric study comprises a review of 203 articles published from 1900 to 2022. Techniques of citation analysis and co-citation analysis reveal the prominent authors, journals, and articles and trace the intellectual structures of thoughts contributing to the domain. Additionally, social network analysis delineates the centrality features of the leading studies in the consumer embarrassment domain. Further, the article provides a comprehensive content analysis of 109 studies relevant to the purchase and consumption contexts. A review of the extant findings on major theoretical perspectives, triggers, coping strategies, moderators, and desirable and adverse outcomes of personal and vicarious embarrassment is presented. The article offers actionable future research directions for theoretical advancement of the phenomenon of consumer embarrassment. This research will assist firms and marketers in understanding and mitigating the aversive outcomes of embarrassment.

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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
期刊最新文献
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