商业模式和精益创业

IF 9.3 1区 管理学 Q1 BUSINESS Journal of Management Pub Date : 2024-03-16 DOI:10.1177/01492063241228245
Christoph Zott, Raphael Amit
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引用次数: 0

摘要

我们探讨了精益创业方法与商业模式研究之间的交叉点。我们注意到,这两种观点都立足于发现需求的系统方法,并强调价值创造(相对于价值占有)的重要性。然而,精益创业的核心是通过发现产品与市场的契合点为客户创造价值,而商业模式研究则关注通过建立产品-市场-商业模式的契合点为所有利益相关者创造价值。我们还讨论了精益创业方法如何为商业模式研究提供信息,反之亦然。我们注意到,将精益创业应用于商业模式的前景在于通过高效率和高效益的流程来探究新商业模式的可行性。我们发现,反过来,商业模式研究也可以通过以下方式为精益创业方法做出贡献:(a) 从商业模式构建的整体性和系统性出发,对该方法提出扩展建议;(b) 强调一系列具体的实验子流程、改进措施和工具,可用于完善客户需求发现流程。
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Business Models and Lean Startup
We explore the intersection between the lean startup methodology and research on business models. We note that both perspectives are anchored on a systematic approach to needs discovery and highlight the importance of value creation (vs. value appropriation). However, while the lean startup is centered on creating value for customers through discovery of product-market fit, research on business models concerns value creation for all stakeholders through establishing product-market-business model fit. We also discuss how the lean startup method informs research on business models and vice versa. We observe that the promise of applying lean startup to business models lies in probing the viability of new business models with an efficient and effective process. We find that business model research, in turn, can contribute to the lean startup methodology by (a) suggesting extensions to the method that derive from the holistic, system-level nature of the business model construct and (b) highlighting a range of specific experimental subprocesses, refinements, and tools that could be applied to refine the customer needs discovery process.
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来源期刊
CiteScore
22.40
自引率
5.20%
发文量
0
期刊介绍: The Journal of Management (JOM) aims to publish rigorous empirical and theoretical research articles that significantly contribute to the field of management. It is particularly interested in papers that have a strong impact on the overall management discipline. JOM also encourages the submission of novel ideas and fresh perspectives on existing research. The journal covers a wide range of areas, including business strategy and policy, organizational behavior, human resource management, organizational theory, entrepreneurship, and research methods. It provides a platform for scholars to present their work on these topics and fosters intellectual discussion and exchange in these areas.
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