Analysis of the Development Trend and Countermeasures of Internet Hospitals Based on SWOT

Objective: Through the investigation of the development status and background of Internet hospitals, this paper analyzes the internal and external environment and advantages and disadvantages of Internet hospitals, so as to promote their high-quality and sustainable development under the background of the Healthy China strategy. Methods: SWOT analysis was used to analyze the advantages and disadvantages of Internet hospitals, as well as the opportunities and challenges faced by the development, analyze the development trend of Internet hospitals, and put forward countermeasures. Results: Internally, Internet hospitals have the advantages of improving patient medical efficiency and promoting the rational allocation of medical resources; and there are disadvantages of unclear service business positioning and the accuracy of telemedicine diagnosis to be improved; the external environment has the opportunity of national policy support and large demand for patient medical treatment; and there is the threat of low capital investment and the restriction of traditional medical concepts. Conclusions: It is suggested that the state should increase capital investment and policy norms to guide the orderly development of the Internet market, guide residents to change their medical habits, and medical institution managers should fully seize the development opportunities, grasp the development trend of the post-epidemic era, formulate growth strategies, torsion transformation strategies, defense strategies, and diversified strategies according to internal and external environmental factors, improve the construction of Internet hospital system, and help build a "healthy China".