{"title":"非科技个人品牌中的创新修辞:利用科技流行语作为政治信息传递策略","authors":"Itzhak Mashiah","doi":"10.1177/14789299241234611","DOIUrl":null,"url":null,"abstract":"The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.","PeriodicalId":46813,"journal":{"name":"Political Studies Review","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging\",\"authors\":\"Itzhak Mashiah\",\"doi\":\"10.1177/14789299241234611\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.\",\"PeriodicalId\":46813,\"journal\":{\"name\":\"Political Studies Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2024-03-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Political Studies Review\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/14789299241234611\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"POLITICAL SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Political Studies Review","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/14789299241234611","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging
The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.
期刊介绍:
Political Studies Review provides unrivalled review coverage of new books and literature on political science and international relations and does so in a timely and comprehensive way. In addition to providing a comprehensive range of reviews of books in politics, PSR is a forum for a range of approaches to reviews and debate in the discipline. PSR both commissions original review essays and strongly encourages submission of review articles, review symposia, longer reviews of books and debates relating to theories and methods in the study of politics. The editors are particularly keen to develop new and exciting approaches to reviewing the discipline and would be happy to consider a range of ideas and suggestions.