Financial and Economic Behavior of Consumers and its Impact on the Achievement of Sustainable Development Goals in Russia

Sustainable development of the national economy based on the transformation of the financial and economic behavior of consumers is one of the priorities of the socio-economic policy of the Russian Federation. In this regard, the formation of responsible financial and economic consumer behavior is a leading factor in achieving the sustainable development goals. This paper focuses on the update of the problem and the assessment of the impact of consumer financial and economic behavior factors on the achievement of sustainable development goals. The purpose of the study is to systematize consumer behavior factors and identify promising directions for achieving sustainable development goals based on the formation of responsible financial and economic behavior of consumers. The subject of the study is the transformation of consumer behavior and its impact on achieving sustainable development in Russia. Research methods include analysis and synthesis, analogy and generalization, compare and contrast, induction and deduction, correlation coefficients, rating assessment. As the main results of the study, it is necessary to highlight the substantiation of the relationship between the sustainable development goals and the financial and economic consumer behavior; grouping of consumers depending on age and attitude to purchases (generation X, Y, Z) to determine the reasons and motives of the transition to responsible behavior; assessment of the achievement of sustainable development goals based on an integral indicator; ranking of the impact factors of consumer behavior on the per capita GDP index based on the correlation coefficient; identification of priority directions for the formation of responsible consumer behavior. An important conclusion is made about the transformation of the financial and economic consumer behavior in the direction of increasing the impact of waste disposal of production and consumption; digitalization of households, investments in environmental protection, income differentiation and dynamics of real wages of the population on the per capita GDP index.