US Consumers’ Awareness and Opinion of Boxwood Shrubs and Boxwood Blight

Boxwood blight is a significant threat to nurseries, garden centers, landscaping businesses, and homeowners, causing both financial and ecological damage. This fungal disease is primarily caused by two species, with Calonectria pseudonaviculata being the only reported casual species in the United States. The pathogen is spread by wind-driven rain, water splash, and contaminated plants, emphasizing the need for exclusion, sanitation protocols, cultural practices, and fungicides to manage its spread. Recently, efforts have shifted from containment to disease management, focusing on fungicide efficacy, diagnostic assays, and boxwood production analysis. Agricultural extension programs promote best practices to prevent disease introduction into nursery and landscape environments. Understanding consumer awareness and perceived risk regarding infestations is crucial as control measures evolve. In our Jul 2020 survey, which had 2795 completed responses from across the United States, we assessed consumer knowledge and opinions regarding boxwood shrubs and Boxwood light. The findings revealed demographic variations in awareness and opinions. Suburban residents were more aware of boxwood blight, whereas urban residents had a higher opinion of boxwood shrubs. From the tobit model, men were more likely to purchase boxwood compared with women despite knowing about blight, and Caucasians compared with non-Caucasians exhibited decreased liking for boxwood after seeing pictures of blight-infected plants. These insights can inform targeted communication strategies and assist consumers, vendors, and related industries in addressing the challenges posed by Boxwood blight. Further research into alternative plant preferences among consumers is also warranted for better development of boxwood blight management strategies.