{"title":"胁迫、劫持还是正常化?豆瓣上身体政治的话语让步","authors":"Jindong Leo-Liu, Anthony Fung, Han Fu","doi":"10.1177/13678779241239681","DOIUrl":null,"url":null,"abstract":"The short-video platform TikTok/Douyin becomes a space not only for individuals to express and articulate their interests, but also for the authorities to negotiate with the public on various ideological boundaries. This article specifically examines a Douyin campaign in which the platform attempts to prescribe a standard of body exposure that falls within the tolerance level of the authorities and, meanwhile, favours users’ interests to gain support. To conceptualize such discursive negotiations and the relevant tactics, we propose the term ‘discursive concession’ to describe the process of compromise by temporarily challenging, obscuring, and rearticulating the discursive boundary, eventually legitimizing the subordinated discourse by aligning it with the dominant ideological logic. By analysing discourses of representative short videos and comments, we identified three tactics of discursive concession: cooptation, hijacking, and normalization. They respectively describe how dominant, subordinated, and middle powers leverage each other to push the discursive boundary forward.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cooptation, hijacking, or normalization? The discursive concession of body politics on Douyin\",\"authors\":\"Jindong Leo-Liu, Anthony Fung, Han Fu\",\"doi\":\"10.1177/13678779241239681\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The short-video platform TikTok/Douyin becomes a space not only for individuals to express and articulate their interests, but also for the authorities to negotiate with the public on various ideological boundaries. This article specifically examines a Douyin campaign in which the platform attempts to prescribe a standard of body exposure that falls within the tolerance level of the authorities and, meanwhile, favours users’ interests to gain support. To conceptualize such discursive negotiations and the relevant tactics, we propose the term ‘discursive concession’ to describe the process of compromise by temporarily challenging, obscuring, and rearticulating the discursive boundary, eventually legitimizing the subordinated discourse by aligning it with the dominant ideological logic. By analysing discourses of representative short videos and comments, we identified three tactics of discursive concession: cooptation, hijacking, and normalization. They respectively describe how dominant, subordinated, and middle powers leverage each other to push the discursive boundary forward.\",\"PeriodicalId\":47307,\"journal\":{\"name\":\"International Journal of Cultural Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-03-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Cultural Studies\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/13678779241239681\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CULTURAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779241239681","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
Cooptation, hijacking, or normalization? The discursive concession of body politics on Douyin
The short-video platform TikTok/Douyin becomes a space not only for individuals to express and articulate their interests, but also for the authorities to negotiate with the public on various ideological boundaries. This article specifically examines a Douyin campaign in which the platform attempts to prescribe a standard of body exposure that falls within the tolerance level of the authorities and, meanwhile, favours users’ interests to gain support. To conceptualize such discursive negotiations and the relevant tactics, we propose the term ‘discursive concession’ to describe the process of compromise by temporarily challenging, obscuring, and rearticulating the discursive boundary, eventually legitimizing the subordinated discourse by aligning it with the dominant ideological logic. By analysing discourses of representative short videos and comments, we identified three tactics of discursive concession: cooptation, hijacking, and normalization. They respectively describe how dominant, subordinated, and middle powers leverage each other to push the discursive boundary forward.
期刊介绍:
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.