数字创业意向和数字创业行为:管理学习和创业教育的中介作用

Sihui Li, Yajing Bu, Zeyuan Zhang, Yangjie Huang
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摘要

目的随着数字经济的发展,数字创业日益流行。对于准备进行数字化创业的大学生来说,有必要通过有意义的管理学习和持续的创业教育来应对创业过程中的不确定性。本研究旨在探讨中国大学生的数字化创业意向与数字化创业行为之间的关系,以及管理学习和创业教育在这一关系中的作用。研究结果结果表明,管理学习和创业教育能促进数字化创业意向向数字化创业行为的转化。原创性/价值本研究探讨了中国大学生数字创业意向与数字创业行为之间的复杂关系机制。基于对 235 名中国大学生的调查数据,实证结果支持了关于大学生与数字创业意向、数字创业行为、管理学习和创业教育之间关系的理论研究假设。
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Digital entrepreneurship intention and digital entrepreneurship behavior: the mediating role of managing learning and entrepreneurship education
PurposeWith the development of the digital economy, digital entrepreneurship has become increasingly popular. For college students preparing for digital entrepreneurship, it is necessary to cope with the uncertainty of the start-up process through meaningful managing learning and continuous entrepreneurship education. The purpose of this study is to examine the relationship between Chinese college students' digital entrepreneurship intention and digital entrepreneurship behavior, as well as the role of managing learning and entrepreneurship education in this relationship.Design/methodology/approachBased on the existing literature, this study established the digital entrepreneurship hypothesis model and investigated the digital entrepreneurship behavior of college students.FindingsThe results showed that managing learning and entrepreneurship education can promote the transformation of the digital entrepreneurship intention to digital entrepreneurship behavior. Managing learning and entrepreneurship education played a driving role in the transformation of the digital entrepreneurship intention to digital entrepreneurship behavior.Originality/valueThis study explored the complex mechanism of the relationship between digital entrepreneurship intention and digital entrepreneurship behavior among Chinese college students. Based on survey data from 235 college students in China, the empirical results supported theoretical research hypotheses on the relationship between college students and digital entrepreneurship intention, digital entrepreneurship behavior, managing learning and entrepreneurship education.
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