Anthropomorphism and AI hype

As humans, we have an innate tendency to ascribe human-like qualities to non-human entities. Whilst sometimes helpful, such anthropomorphic projections are often misleading. This commentary considers how anthropomorphising AI contributes to its misrepresentation and hype. First, I outline three manifestations (terminology; imagery; and morality). Then, I consider the extent to which we ought to mitigate it.