A Study of Information Architecture and Interaction

In the current era of rapid development of information, the field of visual communication design carries the important mission of conveying information and optimizing user experience. This study aims to deeply analyze the core principles and strategies of information architecture and interaction design in visual communication design, as well as the relevance and importance of the two in enhancing design efficiency and user experience. Through the form of case studies, this paper specifies the strategies and methods for building effective information architecture in visual communication design projects, such as target user group analysis, information classification and organization, and navigation system design. The research focuses on the practical and theoretical foundations of interaction design, and explains the key role of interaction design in enhancing user experience and information interactivity. The paper meticulously explores the basic principles of interaction design, such as consistency, feedback, and control, and how these principles can be applied in visual communication design to build intuitive and efficient user interfaces. This paper proposes a multidimensional optimization strategy, including interdisciplinary teamwork, user research and testing, and iterative design, to promote the effective integration of information architecture and interaction design. To summarize, this study not only delves into the application and practice of information architecture and interaction design in visual communication design, but also provides a set of theoretical frameworks and practical design strategies for designers and researchers, with a view to advancing the field of visual communication design to a higher goal by improving the interactability of information and user experience.