Model Pengembangan Ekowisata Mangrove Berbasis Modal Sosial di Desa Banyuurip, Kecamatan Ujung Pangkah, Gresik

The research aims to create a mangrove ecotourism development model based on social capital through its elements, which is located in Banyuurip Village, Ujung Pangkah District, Gresik and is known as the Banyuurip Mangrove Center (BMC), where ecotourism is a form of tourist trip to natural areas carried out for the purpose of to improve the welfare of local communities and maintain environmental preservation in the area. Qualitative method with an emic approach (emic view/perception of informants) and an etic approach (ethic view/researcher's interpretation based on concepts/theories and relevant study results. The emic approach tries to explain a phenomenon in society from the perspective of society itself (people's views). in), on the other hand, ethics is the use of a distant outsider's point of view to explain a phenomenon in society. Data collected using observation, interviews and document study methods are then analyzed using the Milles and Huberman model analysis. Based on the strategic relationship between social capital and development Mangrove eco-tourism, increasing community participation to develop eco-tourism is a model for developing mangrove eco-tourism.