培育繁荣:分析图姆库尔县石榴种植户在营销方面遇到的挑战

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摘要

本研究概述了印度卡纳塔克邦图姆库尔县石榴种植农的人口特征和营销方式。数据是通过对男性和女性农民进行调查和访谈收集的,重点关注年龄、土地占有情况、教育程度、收入和营销方式。研究结果表明,印度的农业人口以年轻人为主,其中大多数人的年龄在 31-45 岁之间。数据还显示,男性和女性农民主要拥有小块土地,通常在 2-5 英亩之间。这表明该地区小农耕作十分普遍。在教育方面,虽然小学教育是男女农民中最常见的教育水平,但有相当一部分女性农民没有接受过正规教育,这表明两性之间可能存在教育机会差异。收入分配分析表明,大多数农民的月收入在 20,000 至 30,000 卢比之间,男性农民的收入略高于女性农民。对营销方式的分析表明,男性和女性农民都更倾向于在当地销售产品,直接销售给消费者在女性农民中更为常见。同时,男性农民更倾向于与批发商合作。研究还强调,男女农民使用网络平台进行销售的比例相对较低,这表明在利用技术进行营销方面存在潜在的改进空间。这项研究为了解图姆库尔地区石榴种植农的人口结构和营销方式提供了宝贵的信息,可为政策干预和农业发展计划提供参考。
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Cultivating Prosperity: Analyzing Marketing Challenges Encountered by Pomegranate Farmers in Tumkur District
This study presents an overview of the demographic characteristics and marketing practices of pomegranate farmers in Tumkur District, Karnataka, India. Data was collected through surveys and interviews conducted among male and female farmers, with a focus on age, landholding, education, income, and marketing practices. The findings reveal a predominantly young farming population, with the majority falling within the 31-45 years age group. The data also shows that both male and female farmers mainly possess small landholdings, typically between 2-5 acres. This suggests a prevalence of smallholder farming in the region. Regarding education, while primary education is the most common level of education among both genders, there is a significant portion of female farmers with no formal education, indicating potential disparities in educational opportunities between genders. Income distribution analysis indicates that the majority of farmers earn between INR 20,000 - 30,000 per month, with male farmers slightly earning more than their female counterparts. Analysis of marketing practices reveals a preference among both male and female farmers to sell their produce locally, with direct selling to consumers being more common among female farmers. Meanwhile, male farmers tend to engage more with wholesalers. The study also highlights a relatively low usage of online platforms for sales among both genders, suggesting an area for potential improvement in leveraging technology for marketing. This study provides valuable insights into the demographic profile and marketing practices of pomegranate farmers in Tumkur District, which can inform policy interventions and agricultural development programs.
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