Perception On Effectiveness Of Brand And Generic Drugs Among Physicians And In-Patient Of Medical Ward In Yobe State Specialist Hospital Damaturu. Nigeria

: This study was carried out to determine the perception of physicians and in-patient admitted into medical ward of Yobe State Specialist hospital Damaturu on effectiveness of brand and generic drugs and to explore the level of adoption of generic drugs by physicians in the study area. A quasi-experimental design was used for this study were a questionnaire was distributed to gather relevant data from the research participant, Results : A total of 123 in-patients participated with 31% of the respondent age 31-40 years. 54% are male while 46% are female. 31% are farmers, 88% are Muslims, 45% are married and 46% attended tertiary institution. 52% of the respondents have adequate knowledge about generic medicines while 48% of the respondents also have adequate knowledge on brand medicines. Majority of the respondent’s perception towards effectiveness of generic medicines is negative and Majority of the respondent perception towards branded medicines is positive. 80% of the respondent (physicians) adopt prescription of generic drugs. Creation of public awareness Programme or seminar will helps reduce the negative perception of physicians and patient on the effectiveness of branded over generic medicines.