Unraveling the Research Landscape of Happiness through Agro, Agri, and Rural Tourism for Future Directions

: “Agro”, “agri”, and “rural” tourism have gained significant attention as emerging forms of tourism that provide unique experiences rooted in agricultural and rural settings. Beyond their economic and cultural contributions, these forms of tourism have been found to have a profound impact on individual happiness and well-being. This piece of work delves into the mechanisms underlying the relationship between “agro”, “agri”, or “rural” tourism and happiness, drawing from research in sociology and environmental science. By understanding the science behind this connection, we can further promote the development and implementation of “agro”, “agri”, and “rural” tourism initiatives that foster happiness and well-being. This study aims to examine existing research on “agro”, “agri”, or “rural” tourism and happiness, assess the implications of relevant scientific articles, and identify potential areas for future research. A systematic process was employed to identify articles related to terms such as “agrotourism”, “agro tourism”, “agro-tourism”, “agritourism”, “agri tourism”, “agri-tourism”, or “rural tourism” and happiness in the Scopus database. The selection criteria focused on articles that explored the above terms in their titles, abstracts, and keywords. The findings equally rely on qualitative and quantitative assessments, predominantly from the demand side, followed by the supply side and residents’ views.