Linguistic aspects of language culture: study of norms, standards and variations in speech communication

The article examines the linguistic aspects of a language culture. It describes the study of norms, standards and variations in speech communication. The relevance of this study originates from the fact that today, speech communication plays a significant role as intercultural communication intensifies. Hence, people living in the globalized world should be able to use their language to express themselves as a person. At the same time, learning norms and standards is a complex and continuous process. Moreover, the presence of variations in speech communication requires not only theoretical but also practical knowledge of the language culture. This study aims to determine some linguistic aspects of the language culture regarding learning norms, standards and variations in speech communication. The subject of the study is speech communication as an element of the language culture. The following research methods were used in this paper: description, analysis and synthesis, comparison, generalization, and linguistic analysis. The article is devoted to researching linguistic aspects of the language culture in terms of studying norms, standards and variations in speech communication. The authors defined the essence of the "language culture" concept and its main aspects. In particular, the basic linguistic norms of linguistic culture are described. These norms include the rules of quantity, quality, modality, precision, orientation, and word standardization. The article explored the peculiarities of applying linguistic norms. The specificity of using exoticisms, barbarisms, and borrowings in speech was also determined. The authors revealed linguistic standards of the language culture.