Innovation Subjects Impacting Business Model Changes in Chinese Wooden Furniture Manufacturers: An Empirical Study

In the era of a digital economy, business model innovation takes on a critical significance to the transformation of conventional manufacturing enterprises. Factors for the innovation originate from both inside and outside the manufacturing enterprises. Previous studies focused on external factors, and few on the main factors of innovation. With Chinese wooden furniture manufacturing enterprises as an example, the paper focuses on the effect of innovation subject factors on the formation and practice of business model innovation planning. It was found that employees of all ages and levels have different ideas about business model innovation practice, and learning and absorptive abilities of employees, entrepreneurship, and factors at all dimensions of enterprise culture at the organizational level play an active promoting role at different stages of business model innovation, among which enterprise culture has a regulatory effect. This study enriches the research field about the effect of innovation subjects on business model innovation behaviors, and provides reference for wooden furniture manufacturing enterprises and even conventional manufacturing enterprises to facilitate the realization of business model innovation.