Populist Storytelling and Negative Affective Polarization: Social Media Evidence from Mexico

The ideational definition of populism proposes that a narrative is populist if it is characterized by a Manichean cosmology that divides the political community between a “people,” conceived as a homogeneously virtuous entity, and an “elite,” conceived as a homogeneously corrupt entity. Departing from that conceptualization, this work first investigates the specific stories that Andrés Manuel López Obrador uses to spread his populist worldview, which we call “storytelling.” We define the idea of storytelling as the art of telling a story where emotions, characters and other details are applied in order to promote a particular point of view or set of values. Second, we explore whether some of those stories produce greater negative affective polarization, here defined as the extent to which rival sociopolitical camps view each other as a disliked out-group. Findings suggest that some specific stories—in particular, what we call “stories of conspiracy” and “stories of ostracism”—indeed tend to induce more polarized attitudes among citizens.