基于非必需品需求模式的 B2C 消费品供应战略数学建模

IF 1.3 4区 数学 Q1 MATHEMATICS Journal of Mathematics Pub Date : 2024-04-02 DOI:10.1155/2024/7711868
Zhiyi Zhuo, Shuhong Chen, Hong Yan
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引用次数: 0

摘要

消费者心理效应对顾客需求的影响已成为消费品供应链领域产品销售模式的常态。文献对消费者心理效应影响顾客需求的机制缺乏系统研究。本文在对文献和观点进行分析和梳理的基础上,建立了一个数学模型,研究在三种不同的销售模式下,制造商如何根据非必要需求模式设计和规划产品供应策略。最后,通过对数学模型的求解,得到了最优生产量、最优商品价格和制造商可获得的最大利润,并通过数值计算验证了模型的正确性。研究结果解释了商品成本、需求和商品定价之间的关系,对研究消费者心理具有重要意义,可进一步为各行业制造商提供有益的参考。
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Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern
The influence of consumer psychological effects on customer needs has become a normal state of product sales models in the consumer goods supply chain field. The literature lacks systematic research on the mechanism through which consumer psychological effects affect customer needs. On the basis of analyzing and sorting out the literature and viewpoints, this paper establishes a mathematical model to investigate how manufacturers design and plan product supply strategies based on nonessential demand patterns under three different sales models. Finally, by solving the mathematical model, the optimal production volume, the optimal commodity price, and the maximum profit that can be obtained by the manufacturer are obtained, and the correctness of the model is verified via numerical calculation. The study results explain the relationships among commodity costs, demand, and commodity pricing, which are significant for the study of consumer psychology and can further provide a beneficial reference for manufacturers in various industries.
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来源期刊
Journal of Mathematics
Journal of Mathematics Mathematics-General Mathematics
CiteScore
2.50
自引率
14.30%
发文量
0
期刊介绍: Journal of Mathematics is a broad scope journal that publishes original research articles as well as review articles on all aspects of both pure and applied mathematics. As well as original research, Journal of Mathematics also publishes focused review articles that assess the state of the art, and identify upcoming challenges and promising solutions for the community.
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