{"title":"基于非必需品需求模式的 B2C 消费品供应战略数学建模","authors":"Zhiyi Zhuo, Shuhong Chen, Hong Yan","doi":"10.1155/2024/7711868","DOIUrl":null,"url":null,"abstract":"The influence of consumer psychological effects on customer needs has become a normal state of product sales models in the consumer goods supply chain field. The literature lacks systematic research on the mechanism through which consumer psychological effects affect customer needs. On the basis of analyzing and sorting out the literature and viewpoints, this paper establishes a mathematical model to investigate how manufacturers design and plan product supply strategies based on nonessential demand patterns under three different sales models. Finally, by solving the mathematical model, the optimal production volume, the optimal commodity price, and the maximum profit that can be obtained by the manufacturer are obtained, and the correctness of the model is verified via numerical calculation. The study results explain the relationships among commodity costs, demand, and commodity pricing, which are significant for the study of consumer psychology and can further provide a beneficial reference for manufacturers in various industries.","PeriodicalId":54214,"journal":{"name":"Journal of Mathematics","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern\",\"authors\":\"Zhiyi Zhuo, Shuhong Chen, Hong Yan\",\"doi\":\"10.1155/2024/7711868\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The influence of consumer psychological effects on customer needs has become a normal state of product sales models in the consumer goods supply chain field. The literature lacks systematic research on the mechanism through which consumer psychological effects affect customer needs. On the basis of analyzing and sorting out the literature and viewpoints, this paper establishes a mathematical model to investigate how manufacturers design and plan product supply strategies based on nonessential demand patterns under three different sales models. Finally, by solving the mathematical model, the optimal production volume, the optimal commodity price, and the maximum profit that can be obtained by the manufacturer are obtained, and the correctness of the model is verified via numerical calculation. The study results explain the relationships among commodity costs, demand, and commodity pricing, which are significant for the study of consumer psychology and can further provide a beneficial reference for manufacturers in various industries.\",\"PeriodicalId\":54214,\"journal\":{\"name\":\"Journal of Mathematics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2024-04-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Mathematics\",\"FirstCategoryId\":\"100\",\"ListUrlMain\":\"https://doi.org/10.1155/2024/7711868\",\"RegionNum\":4,\"RegionCategory\":\"数学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"MATHEMATICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Mathematics","FirstCategoryId":"100","ListUrlMain":"https://doi.org/10.1155/2024/7711868","RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MATHEMATICS","Score":null,"Total":0}
Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern
The influence of consumer psychological effects on customer needs has become a normal state of product sales models in the consumer goods supply chain field. The literature lacks systematic research on the mechanism through which consumer psychological effects affect customer needs. On the basis of analyzing and sorting out the literature and viewpoints, this paper establishes a mathematical model to investigate how manufacturers design and plan product supply strategies based on nonessential demand patterns under three different sales models. Finally, by solving the mathematical model, the optimal production volume, the optimal commodity price, and the maximum profit that can be obtained by the manufacturer are obtained, and the correctness of the model is verified via numerical calculation. The study results explain the relationships among commodity costs, demand, and commodity pricing, which are significant for the study of consumer psychology and can further provide a beneficial reference for manufacturers in various industries.
期刊介绍:
Journal of Mathematics is a broad scope journal that publishes original research articles as well as review articles on all aspects of both pure and applied mathematics. As well as original research, Journal of Mathematics also publishes focused review articles that assess the state of the art, and identify upcoming challenges and promising solutions for the community.