Personality Traits and Willingness to Use a Robot: Extending Emic/Etic Personality Concept

Examining personality traits can enhance the likelihood of a successful interaction between humans and robots in forthcoming work settings. Employing the emic/etic approach stands out as a crucial method for investigating personality types in the context of future environments. Currently, no study has explored the impact of this approach on individuals’ willingness to engage with a robot. In the present study, our aim is to determine whether emic characteristics can influence the connection between etic traits and the willingness to use a robot. In the current study, 367 male workers participated. All data were collected using valid and reliable questionnaires. The Five-Factor model of personality was regarded as etic personality characteristics, while the moderating roles of technology affinity and STARA were assessed as emic personality characteristics. The analytical process followed the method presented by Hayes et al. for analyzing moderators. Technology affinity, as a primary emic factor, exerts a moderating influence on the association between neuroticism, openness, agreeableness, conscientiousness, and the willingness to use robots. Conversely, STARA serves as a mediator exclusively in the relationship with neuroticism among workers. Notably, extroversion does not exhibit mediation with any of the emic factors. Both emic and etic personality characteristics were recognized as significant facilitators of the inclination to use robots. In addition to technology affinity and STARA, it is advisable to explore new emic traits and their interactive effects with etic personality characteristics.