{"title":"模范家庭：广告中的多种族家庭对成年消费者态度和意向的影响","authors":"Chelsea E. Moss, Spiro K. Kiousis","doi":"10.1080/15205436.2024.2333428","DOIUrl":null,"url":null,"abstract":"This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...","PeriodicalId":47869,"journal":{"name":"Mass Communication and Society","volume":null,"pages":null},"PeriodicalIF":2.7000,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Model Family: The Effect of Multiracial Families in Advertising on Emerging Adult Consumers’ Attitudes and Intentions\",\"authors\":\"Chelsea E. Moss, Spiro K. Kiousis\",\"doi\":\"10.1080/15205436.2024.2333428\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...\",\"PeriodicalId\":47869,\"journal\":{\"name\":\"Mass Communication and Society\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.7000,\"publicationDate\":\"2024-04-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mass Communication and Society\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/15205436.2024.2333428\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mass Communication and Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15205436.2024.2333428","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Model Family: The Effect of Multiracial Families in Advertising on Emerging Adult Consumers’ Attitudes and Intentions
This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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