可持续性与金融繁荣的协同作用:通过以消费者为中心的战略揭示企业利润增长的结构--科索沃和阿尔巴尼亚的案例

IF 2.1 Q2 BUSINESS, FINANCE International Journal of Financial Studies Pub Date : 2024-04-07 DOI:10.3390/ijfs12020035
Enkeleda Lulaj, Blerta Dragusha, Eglantina Hysa, Marian Catalin Voica
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引用次数: 0

摘要

本研究调查了企业可持续性与财务繁荣之间的协同关系,特别关注科索沃和阿尔巴尼亚消费者对利润增长的影响。研究旨在了解这些国家的消费者对其购买行为的看法、影响其选择企业的因素以及能有效支持消费者的企业类型。数据是通过对 200 名消费者和 200 家企业的调查收集的。利用 SPSS 进行的多元方差分析、描述性分析和可靠性分析表明,消费者对企业利润增长的可持续性有重大影响。展望未来,建议企业优先提供合理的价格、优质的产品/服务、便捷的产品/服务、清晰的产品/服务信息以及便利的地点。这项研究对企业、消费者和国家都有深远的影响,并表明有必要进一步探讨消费者在不同情况下对利润增长的影响。
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Synergizing Sustainability and Financial Prosperity: Unraveling the Structure of Business Profit Growth through Consumer-Centric Strategies—The Cases of Kosovo and Albania
This research investigates the synergistic relationship between sustainability and financial prosperity in businesses, specifically focusing on the impact of consumers on profit growth in Kosovo and Albania. The study aims to understand consumers’ perceptions of their purchases, the factors influencing their choice of businesses, and the types of businesses that effectively support consumers in these countries. Data were collected through a survey completed by 200 consumers and 200 businesses. The analysis, utilizing multivariate analysis of variance, descriptive analysis, and reliability analysis with SPSS, reveals that consumers significantly influence the sustainability of business profit growth. Moving forward, it is recommended that businesses prioritize offering reasonable prices, quality products/services, easy access to products/services, clear information about products/services, and convenient locations. The research has profound implications for businesses, consumers, and countries and suggests the need for further exploration of the impact of consumers on profit growth in diverse contexts.
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来源期刊
CiteScore
3.70
自引率
8.70%
发文量
100
审稿时长
11 weeks
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