克服以目标为导向的中型企业领导者面临的挑战:企业传播的作用及其与企业声誉和组织身份的相互作用

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2024-04-17 DOI:10.1057/s41299-024-00181-7
Taofeeq Ibn-Mohammed, Suranga Herath, Nicholas Swallow, Charlie Gower, Adriana Puente Montes, Dawn Brooks, Andres Perez Garcia, Angus Morrison-Saunders
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引用次数: 0

摘要

在日益恶化的环境条件下,追求目的,而不仅仅是追求利润,现已成为商业组织领导者对后代的道德义务。因此,越来越多的企业寻求成为目的导向型企业(PLBs),但挑战依然存在。尽管自千禧年以来,对 "目的导向型企业 "的研究有了长足的发展,但人们的注意力主要集中在跨国公司上,而中小型企业(MSB)对任何经济都有着巨大的影响。本研究旨在更好地了解正在进行以目标为导向的 MSB 转型的公司领导者所面临的挑战。通过对 B-Corp 认证的以目标为导向的 MSB 创始人和领导者的访谈数据进行专题分析,发现了与文献研究结果一致的六项具体挑战,同时也从领导者的角度提供了独特而有用的见解。同时应对多重挑战的综合业务战略或解决方案,围绕着以企业传播为驱动力的强大企业声誉和组织认同。企业传播可以吸引利益相关者,建立信任,巩固声誉,并作为一种战略干预措施,使以目标为导向的 MSB 在市场中脱颖而出,塑造组织形象。总之,这项研究为微小企业的领导者提供了一个实用指南,帮助他们应对挑战,发展领导力实践,实现以目标为导向的转型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Overcoming the Challenges Faced by Leaders of Purpose-Led Medium-Sized Businesses: The Role of Corporate Communication and its Interplay with Corporate Reputation and Organisational Identity

Induced by worsening environmental conditions, pursuing purpose, not solely profit, now constitutes an ethical obligation for leaders of business organisations, towards future generations. Consequently, increasing numbers of businesses seek to become purpose-led (PLBs), but challenges exist. Despite the significant growth in PLB research since the turn of the millennium, attention has mainly focussed on multinational companies, although small- and medium-sized businesses (MSBs) hugely impact any economy. This research sets out to better understand the challenges faced by leaders of companies undergoing purpose-led MSB transitioning. Thematic analysis of the interview data from founders and leaders of B-Corp certified purpose-led MSBs revealed six specific challenges consistent with literature findings, but also provided uniquely useful insights from the leaders’ perspectives. Integrated business strategies or solutions, which meet multiple challenges simultaneously, revolve around a strong corporate reputation and organisational identity driven by corporate communication. Corporate communication engages stakeholders, builds trust, reinforces reputation, and serves as a strategic intervention for differentiating purpose-led MSBs in the marketplace, shaping organisational identity. Overall, the work provides leaders of MSBs with a practical guide for navigating their challenges and developing leadership practices to enable purpose-led transformations.

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来源期刊
CiteScore
3.80
自引率
5.30%
发文量
19
期刊介绍: Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.
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