Taofeeq Ibn-Mohammed, Suranga Herath, Nicholas Swallow, Charlie Gower, Adriana Puente Montes, Dawn Brooks, Andres Perez Garcia, Angus Morrison-Saunders
{"title":"克服以目标为导向的中型企业领导者面临的挑战:企业传播的作用及其与企业声誉和组织身份的相互作用","authors":"Taofeeq Ibn-Mohammed, Suranga Herath, Nicholas Swallow, Charlie Gower, Adriana Puente Montes, Dawn Brooks, Andres Perez Garcia, Angus Morrison-Saunders","doi":"10.1057/s41299-024-00181-7","DOIUrl":null,"url":null,"abstract":"<p>Induced by worsening environmental conditions, pursuing purpose, not solely profit, now constitutes an ethical obligation for leaders of business organisations, towards future generations. Consequently, increasing numbers of businesses seek to become purpose-led (PLBs), but challenges exist. Despite the significant growth in PLB research since the turn of the millennium, attention has mainly focussed on multinational companies, although small- and medium-sized businesses (MSBs) hugely impact any economy. This research sets out to better understand the challenges faced by leaders of companies undergoing purpose-led MSB transitioning. Thematic analysis of the interview data from founders and leaders of B-Corp certified purpose-led MSBs revealed six specific challenges consistent with literature findings, but also provided uniquely useful insights from the leaders’ perspectives. Integrated business strategies or solutions, which meet multiple challenges simultaneously, revolve around a strong corporate reputation and organisational identity driven by corporate communication. Corporate communication engages stakeholders, builds trust, reinforces reputation, and serves as a strategic intervention for differentiating purpose-led MSBs in the marketplace, shaping organisational identity. Overall, the work provides leaders of MSBs with a practical guide for navigating their challenges and developing leadership practices to enable purpose-led transformations.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Overcoming the Challenges Faced by Leaders of Purpose-Led Medium-Sized Businesses: The Role of Corporate Communication and its Interplay with Corporate Reputation and Organisational Identity\",\"authors\":\"Taofeeq Ibn-Mohammed, Suranga Herath, Nicholas Swallow, Charlie Gower, Adriana Puente Montes, Dawn Brooks, Andres Perez Garcia, Angus Morrison-Saunders\",\"doi\":\"10.1057/s41299-024-00181-7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Induced by worsening environmental conditions, pursuing purpose, not solely profit, now constitutes an ethical obligation for leaders of business organisations, towards future generations. Consequently, increasing numbers of businesses seek to become purpose-led (PLBs), but challenges exist. Despite the significant growth in PLB research since the turn of the millennium, attention has mainly focussed on multinational companies, although small- and medium-sized businesses (MSBs) hugely impact any economy. This research sets out to better understand the challenges faced by leaders of companies undergoing purpose-led MSB transitioning. Thematic analysis of the interview data from founders and leaders of B-Corp certified purpose-led MSBs revealed six specific challenges consistent with literature findings, but also provided uniquely useful insights from the leaders’ perspectives. Integrated business strategies or solutions, which meet multiple challenges simultaneously, revolve around a strong corporate reputation and organisational identity driven by corporate communication. Corporate communication engages stakeholders, builds trust, reinforces reputation, and serves as a strategic intervention for differentiating purpose-led MSBs in the marketplace, shaping organisational identity. Overall, the work provides leaders of MSBs with a practical guide for navigating their challenges and developing leadership practices to enable purpose-led transformations.</p>\",\"PeriodicalId\":47317,\"journal\":{\"name\":\"CORPORATE REPUTATION REVIEW\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-04-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CORPORATE REPUTATION REVIEW\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1057/s41299-024-00181-7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CORPORATE REPUTATION REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41299-024-00181-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Overcoming the Challenges Faced by Leaders of Purpose-Led Medium-Sized Businesses: The Role of Corporate Communication and its Interplay with Corporate Reputation and Organisational Identity
Induced by worsening environmental conditions, pursuing purpose, not solely profit, now constitutes an ethical obligation for leaders of business organisations, towards future generations. Consequently, increasing numbers of businesses seek to become purpose-led (PLBs), but challenges exist. Despite the significant growth in PLB research since the turn of the millennium, attention has mainly focussed on multinational companies, although small- and medium-sized businesses (MSBs) hugely impact any economy. This research sets out to better understand the challenges faced by leaders of companies undergoing purpose-led MSB transitioning. Thematic analysis of the interview data from founders and leaders of B-Corp certified purpose-led MSBs revealed six specific challenges consistent with literature findings, but also provided uniquely useful insights from the leaders’ perspectives. Integrated business strategies or solutions, which meet multiple challenges simultaneously, revolve around a strong corporate reputation and organisational identity driven by corporate communication. Corporate communication engages stakeholders, builds trust, reinforces reputation, and serves as a strategic intervention for differentiating purpose-led MSBs in the marketplace, shaping organisational identity. Overall, the work provides leaders of MSBs with a practical guide for navigating their challenges and developing leadership practices to enable purpose-led transformations.
期刊介绍:
Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.