{"title":"命名：本质、特点和实践应用","authors":"Kseniya Kozlova","doi":"10.36629/2686-9896-2024-1-353-354","DOIUrl":null,"url":null,"abstract":"The concept of naming as one of the most important stages of creating an effective brand is re-vealed. The author's classification of naming techniques, their characterization and examples of prac-tical application by foreign and domestic companies are presented","PeriodicalId":118758,"journal":{"name":"Modern Technologies and Scientific and Technological Progress","volume":"47 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"NAMING: ESSENCE, FEATURES AND PRACTICE APPLICATIONS\",\"authors\":\"Kseniya Kozlova\",\"doi\":\"10.36629/2686-9896-2024-1-353-354\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The concept of naming as one of the most important stages of creating an effective brand is re-vealed. The author's classification of naming techniques, their characterization and examples of prac-tical application by foreign and domestic companies are presented\",\"PeriodicalId\":118758,\"journal\":{\"name\":\"Modern Technologies and Scientific and Technological Progress\",\"volume\":\"47 4\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Modern Technologies and Scientific and Technological Progress\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36629/2686-9896-2024-1-353-354\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Modern Technologies and Scientific and Technological Progress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36629/2686-9896-2024-1-353-354","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
NAMING: ESSENCE, FEATURES AND PRACTICE APPLICATIONS
The concept of naming as one of the most important stages of creating an effective brand is re-vealed. The author's classification of naming techniques, their characterization and examples of prac-tical application by foreign and domestic companies are presented
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