举办大型活动如何改变观众与目的地品牌的情感联系：奥运会和韩国的品牌个性

{"title":"举办大型活动如何改变观众与目的地品牌的情感联系：奥运会和韩国的品牌个性","authors":"Mina Kim, Hany Kim","doi":"10.1080/10941665.2024.2343070","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.3000,"publicationDate":"2024-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How hosting a mega-event changes the emotional connection of spectators with destination brands: brand personality of the Olympics and South Korea\",\"authors\":\"Mina Kim, Hany Kim\",\"doi\":\"10.1080/10941665.2024.2343070\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47998,\"journal\":{\"name\":\"Asia Pacific Journal of Tourism Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.3000,\"publicationDate\":\"2024-04-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Journal of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10941665.2024.2343070\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2024.2343070","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}