Sai Liang, Danmeng Wu, Ziru Li, Yang Yang, Hong Xu, Dexiang Yin
{"title":"积极的悖论:房东过于积极的回应如何反作用于点对点租房平台","authors":"Sai Liang, Danmeng Wu, Ziru Li, Yang Yang, Hong Xu, Dexiang Yin","doi":"10.1177/00472875241245042","DOIUrl":null,"url":null,"abstract":"Effective strategies for managerial responses to guest reviews on peer-to-peer rental platforms remain undefined. This study utilizes symbolic interaction theory to explain the effect of hosts’ response positivity on guests’ review-posting intention. The study employs a mixed-methods approach, combining econometric modeling with experiment, to empirically examine the effects of response positivity and the underlying mechanism. The econometric findings indicate a “positivity paradox” in that overly positive responses reduce review-posting intention. This reduction is more pronounced for hosts who have made fewer responses to reviews and those without “Superhost” status. The results of the experiment reveal that this effect is largely driven by guests’ perceptions of the hosts’ authenticity, with overly positive responses often being interpreted as inauthentic. Our findings provide both theoretical and practical implications for stakeholders on peer-to-peer rental platforms. (Also available in Chinese)","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Paradox of Positivity: How Overly Positive Responses by Hosts Can Backfire on Peer-to-Peer Rental Platforms\",\"authors\":\"Sai Liang, Danmeng Wu, Ziru Li, Yang Yang, Hong Xu, Dexiang Yin\",\"doi\":\"10.1177/00472875241245042\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Effective strategies for managerial responses to guest reviews on peer-to-peer rental platforms remain undefined. This study utilizes symbolic interaction theory to explain the effect of hosts’ response positivity on guests’ review-posting intention. The study employs a mixed-methods approach, combining econometric modeling with experiment, to empirically examine the effects of response positivity and the underlying mechanism. The econometric findings indicate a “positivity paradox” in that overly positive responses reduce review-posting intention. This reduction is more pronounced for hosts who have made fewer responses to reviews and those without “Superhost” status. The results of the experiment reveal that this effect is largely driven by guests’ perceptions of the hosts’ authenticity, with overly positive responses often being interpreted as inauthentic. Our findings provide both theoretical and practical implications for stakeholders on peer-to-peer rental platforms. (Also available in Chinese)\",\"PeriodicalId\":48435,\"journal\":{\"name\":\"Journal of Travel Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":8.0000,\"publicationDate\":\"2024-04-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/00472875241245042\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875241245042","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The Paradox of Positivity: How Overly Positive Responses by Hosts Can Backfire on Peer-to-Peer Rental Platforms
Effective strategies for managerial responses to guest reviews on peer-to-peer rental platforms remain undefined. This study utilizes symbolic interaction theory to explain the effect of hosts’ response positivity on guests’ review-posting intention. The study employs a mixed-methods approach, combining econometric modeling with experiment, to empirically examine the effects of response positivity and the underlying mechanism. The econometric findings indicate a “positivity paradox” in that overly positive responses reduce review-posting intention. This reduction is more pronounced for hosts who have made fewer responses to reviews and those without “Superhost” status. The results of the experiment reveal that this effect is largely driven by guests’ perceptions of the hosts’ authenticity, with overly positive responses often being interpreted as inauthentic. Our findings provide both theoretical and practical implications for stakeholders on peer-to-peer rental platforms. (Also available in Chinese)
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.