Reception of foreign cultural practices in modern urban space as a subject of cultural research

The purpose of the article is to reveal the peculiarities of the cultural study of the reception of foreign cultural practices in the modern urban space. Research methodology. A culturological and phenomenological approach, an analytical method, which contributed to the identification of the cultural content of the phenomenon, its place in modern culture, a systematic method, a theoretical method, and a modeling method, were applied. Scientific novelty. The reception of foreign cultural practices in the modern urban space was studied as a subject of cultural research; clarification of the concept of "reception" and "foreign cultural practices"; on the basis of the analysis of theoretical developments on the issues of dialogue of cultures, perception of the work and reception aesthetics, promising approaches to the study of the specified issues have been identified. Conclusions. Foreign cultural practices presented in the modern urban space of Ukraine is a complex phenomenon, the study of which is a prism for identifying the national cultural strategy. Based on the understanding of cultural reception as the perception, assimilation, understanding and further development within the limits of one's own culture of a certain phenomenon borrowed from another culture and the peculiarities of the response of a person or a group of people to a certain cultural phenomenon, it is possible to state the feasibility of researching the reception of foreign cultural practices in the context of transfer (of concepts, ideas , methods of cultural practices or their elements) from the donor culture, their adaptation and integration into the modern urban space of Ukraine (the main mechanisms of reception of foreign cultural practices - "transformation" and "reproduction") and reception of foreign cultural practices by the recipient (spectator, listener, participant). A promising direction of research is addressing the personality by means of applying the receptive approach of a key figure of a specific foreign cultural practice, which contributed to its formation, development and popularization. At the same time, this approach can contribute to the identification of characteristic features of foreign cultural practices and a number of features of their multifaceted receptions.