The role of environmental knowledge, policies and regulations toward water resource management: A mediated‐moderation of attitudes, perception, and sustainable consumption patterns

Water is the lifeblood of our Earth, and sustainable water consumption is the key to preserving this scarce resource for future generations and upholding environmental sustainability. In this study, we investigate the relationship between environmental knowledge (EK), environmental policies and regulations (EPR), attitudes toward water resource management programs (APWRMP), perceived water quality (PWQ), and sustainable consumption (SC), enriching the existing literature by integrating the theoretical framework of the theory of planned behavior (TPB) alongside water management program (WMP) concepts. This integration forms a comprehensive model clarifying the influences on SC. Furthermore, this study investigates these relationships within the specific context of select regions in China, addressing a geographical gap in the current literature. With a sample size of (N = 336) participants, we employ partial least squares structural equation modeling (PLS‐SEM) to explore the complex relationships within the proposed model. The finding confirms the hypothesized associations, validating the substantial positive impact of EK and EPR on APWRMP and SC. Additionally, we observe that PWQ notably strengthens the link between the perception and attitude of villagers toward SC of water. Our study explains the multifaceted dynamics underlying individuals' behavior and attitude in making decisions concerning sustainable water consumption.