Post-modernization Paradigm on the Modern Cultural Communication Research: A Literature Review

The aim of this research study was to examine the patterns of cultural communication in the modern era and analyze its impact from a post-modernization paradigm. A rapid review approach employing the keywords “communication” AND “culture” AND “modern” was used to identify relevant articles published between 2019 and 2023. The reveiw which followed the PRISMA guidelines selected 35 articles that were grouped by type, function and purpose of communication (communication, identity, perception, education and entertainment) using the NVivo 12 Pro program. Most articles (n=13) were published in 2022 by predominantly authors from Russia. Modernization gives rise to cultural evolution and changes in ethnic and symbolic identities which drive post-modernists to advocate for the return of cultural identity that relies on various forms of communication. Modernization in cultural communication must be balanced with the post-modernization paradigm so that limitations in the generalization of communication design are in alignment with the subjective needs of each individual. The current study also acknowledged its methodological limitaons and potential biases for transparency and scientific rigor.